Every car in Egypt. Ranked by pure math.
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Every spec is ranked against the whole market — a score of 75 means better than 75% of the cars we track.
Power, torque, 0-100 & power-to-weight
Cabin tech, comfort & convenience coverage
Fuel or energy use, registration & insurance
NCAP, airbags & driver-assist coverage
Trunk, seating & rear room vs the segment
Price vs rivals, warranty & service network
Power, torque, 0-100 & power-to-weight
Cabin tech, comfort & convenience coverage
Fuel or energy use, registration & insurance
NCAP, airbags & driver-assist coverage
Trunk, seating & rear room vs the segment
Price vs rivals, warranty & service network
Latest Updates
Market updates and industry news.
Shell Lubricants Egypt debuts new portfolio at Automorrow 2026
Shell Lubricants Egypt has launched a revamped lubricants portfolio, including products engineered to meet the 2025 API SQ standard, the highest performance specification for passenger car engine oils to date. The launch, which took place at the Automorrow 2026 international automotive exhibition in Cairo, comes as the local industry shows signs of recovery, according to Haytham Yehia, Cluster General Manager for Shell Middle East, Egypt, and Central Asia. “Egypt’s automotive industry is showing signs of recovery, and Shell continues to support this momentum by introducing globally proven technologies that meet the evolving needs of drivers and manufacturers,” Yehia said during the event. The new portfolio features Shell Helix Ultra, which utilises PurePlus Technology to convert natural gas into 99.5 percentpure base oil. The company stated the formulation is designed to meet modern engine requirements, providing protection under high-load and high-temperature conditions. Shell Lubricants Egypt is serving as the platinum sponsor for Automorrow 2026, held from 5 to 8 February at the Cairo International Convention Center. Yehia noted that the sponsorship reflects the company’s “belief in the importance of bringing the industry together” and connecting manufacturers with consumers. The company, which has been the world’s leading lubricants supplier for 19 consecutive years, highlighted its global technical partnerships, including a collaboration with Ferrari spanning more than 75 years. In the Egyptian market, the company said it is focused on combining product innovation with consumer protection tools, such as an authenticity tool that allows drivers to verify genuine Shell products. The introduction of the new formulations and refreshed packaging aligns with Shell’s global Helix platform and updated international industry standards. The company’s presence at the exhibition is intended to underscore its role as a technology partner within the Egyptian automotive ecosystem.
Egypt’s industry minister discusses automotive localisation opportunities with Mercedes-Benz
Egypt’s Minister of Industry Khaled Hashem held an expanded meeting with a delegation from Mercedes-Benz Egypt headed by CEO Stefanie Volz to discuss opportunities to localise automotive manufacturing and expand the company’s operations in the Egyptian market in the coming period. The discussions explored promising investment opportunities in Egypt’s automotive sector in line with the government’s strategy to deepen local manufacturing and facilitate the transfer of advanced global technologies. Hashem noted that the Automotive Industry Development Program (AIDP) represents a key pillar in attracting major international automotive brands, highlighting that the programme offers an unprecedented package of incentives designed to localise the industry in Egypt. He explained that the programme is built around two parallel objectives: meeting growing domestic demand and strengthening export capabilities. He added that developing feeder industries remains a top priority for the ministry in order to build an integrated and sustainable industrial base. The minister invited the company’s officials to explore the benefits available under the programme, which links investment incentives to increasing the share of local content and expanding domestic supply chains. Hashem also reviewed several operational, procedural and customs-related challenges currently facing the company, along with proposals presented by the delegation to address them. He emphasised the ministry’s readiness to provide all necessary support and coordinate with relevant authorities to remove obstacles and facilitate procedures, ensuring a stable business environment that encourages further investment in the Egyptian market. For her part, Volz expressed the company’s aspiration to further strengthen its strategic partnership with the Egyptian government. She noted that the company is proud to mark 26 years of operations in Egypt, operating through a main office representing the parent brand, which reflects Mercedes-Benz’s strong confidence in the promising opportunities available in the market. The meeting comes as part of the government’s broader efforts to position Egypt as a regional hub for automotive manufacturing by attracting global manufacturers, boosting exports and increasing local value-added production.
ROX ESI Egypt to manufacture new-energy vehicles for domestic, export markets
Egypt has taken another step toward becoming a regional hub for advanced automotive manufacturing after the launch of a strategic partnership between Ezz Elarab Elsewedy Investments (ESI) and global new-energy vehicle manufacturer ROX Motor to establish ROX ESI Egypt and begin local production of ROX REEV vehicles. The agreement was signed in the presence of Minister of Industry Khaled Hashem and Minister of Investment and Foreign Trade Mohamed Farid, alongside ROX Motor Founder and CEO Jarvis Yan, ESI Chairperson Hisham Ezz Elarab, and Group Founder and Partner Ahmed Elsewedy. The partnership forms part of Egypt’s broader strategy to localize advanced industries, attract export-oriented investments, and strengthen the country’s position as a regional manufacturing and export base for new energy vehicles. Speaking during the signing ceremony, Investment and Foreign Trade Minister Mohamed Farid said the partnership represents a sophisticated model of technology-driven investment and knowledge transfer, reflecting growing confidence among global companies in Egypt’s economic prospects and investment climate. He noted that the project aligns with the government’s efforts to attract productive industrial investments capable of deepening local manufacturing, increasing value addition, boosting exports, and integrating Egypt more effectively into global value chains. “This partnership reflects the state’s vision of attracting technology-based investments that support industrial development and export growth,” Farid said. “It also demonstrates the increasing confidence of international companies in Egypt’s economy and competitive advantages.” The project will leverage the existing industrial platform of the Ezz Elsewedy Automotive Factories (ESAF), which has attracted investments exceeding $100m and currently possesses an annual production capacity of approximately 40,000 vehicles. Expansion plans are expected to increase production capacity to more than 80,000 vehicles annually in future phases. According to the implementation timetable, production of ROX vehicles in Egypt is scheduled to begin during the second or third quarter of 2027, with production volumes gradually increasing to approximately 10,000 vehicles annually within the first three years. More than half of the first phase of production is expected to be allocated for export to Gulf and African markets starting in the second half of 2027, supporting Egypt’s ambitions to become a regional center for the manufacture and export of new energy vehicles. Farid emphasized that Egypt possesses significant competitive advantages, including its strategic location linking Africa, the Middle East, and Europe, an extensive network of free trade agreements, a large domestic market, and an expanding industrial base capable of supporting advanced manufacturing industries. He described new energy vehicles as one of the government’s priority sectors due to their potential to facilitate technology transfer and increase local content. He also highlighted investment opportunities across automotive supply chains, including batteries, sensors, electronic systems, wiring harnesses, tires, glass products, plastics, rubber components, displays, and other high-value automotive technologies. The minister noted that the government continues to coordinate closely with the Ministries of Industry and Finance to update the National Automotive Industry Development Program, increase local content ratios, and expand the supplier ecosystem supporting the sector. He added that Egypt offers a comprehensive package of investment incentives, including those available under Presidential Decree No. 218 of 2022 governing the National Automotive Industry Development Program, as well as customs and investment law incentives covering machinery imports, production lines, reduced tariff rates, and export rebate mechanisms. Farid stressed that the Ministry of Investment and Foreign Trade is committed to simplifying licensing procedures and improving investor services through an integrated framework that supports companies from establishment and licensing to production and access to international markets. For his part, Industry Minister Khaled Hashem described the agreement as a tangible outcome of Egypt’s National Automotive Industry Strategy and evidence of a fundamental transformation in the country’s investment environment. “After years of presenting plans and visions to convince global manufacturers that Egypt is the ideal regional investment hub, we are now witnessing major international companies establishing direct investments and genuine partnerships,” Hashem said. “This marks a transition from promotion to implementation and from planning to realizing results on the ground.” The minister noted that the project is fully aligned with the government’s strategy to localize manufacturing and maximize value addition, particularly in strategic sectors such as automotive production and clean-energy transportation technologies. Hashem highlighted the automotive industry as one of Egypt’s top industrial priorities under the national program aimed at increasing domestic vehicle production to 100,000 vehicles annually by 2030. He noted that the government is supporting this objective through a comprehensive package of incentives and facilitation measures designed to attract investment and accelerate industrial growth. He emphasized that deepening local manufacturing remains the primary objective of the current phase, describing the partnership between ROX Motor and Ezz Elarab Elsewedy as arriving at an ideal time to create a meaningful transformation in Egypt’s automotive sector. “The project has the potential to meet growing domestic demand while strengthening Egypt’s export capabilities and expanding the presence of Egyptian-made vehicles in international markets,” Hashem said. The minister also called on the company to develop a clear roadmap for increasing local content and value addition as production expands, emphasizing the importance of creating a robust domestic supply chain and maximizing the transfer of advanced manufacturing technologies. Concluding his remarks, Hashem expressed appreciation to both ROX Motor and Ezz Elarab Elsewedy for their commitment to investing in Egypt and reaffirmed the government’s support for projects that contribute to industrial localization, technology transfer, and sustainable economic growth. The launch of ROX ESI Egypt is expected to further strengthen Egypt’s automotive ecosystem, attract additional component manufacturers and suppliers, and support the country’s long-term goal of becoming a leading regional production and export hub for next-generation vehicles.
New Kaiyi E5 Sedan Spotted Heading to Egypt
Images circulating recently on social media showed shipments of the new Kaiyi E5 sedan being transported by sea on their way to the Egyptian market. The model is expected to arrive in Egypt with pricing below the EGP 1 million mark, while offering a rich list of features and equipment according to early expectations. The official launch of the sedan is expected to take place during April 2026. Expected Engine Options for the Kaiyi E5 in Egypt The Kaiyi E5 is expected to arrive in Egypt powered by a 1.5-liter turbocharged engine producing: 156 horsepower 230 Nm of torque The sedan is also expected to offer a wide range of features, including: Leather seats Electric seat adjustment Sporty styling elements Sunroof Surround-view cameras Wireless charging Ambient lighting Kaiyi E5 Dimensions The dimensions of the Kaiyi E5 are expected to be as follows: Length: 4.66 meters Width: 1.82 meters Height: 1.48 meters Wheelbase: 2.70 meters Trunk capacity: 610 liters Bold Exterior Design for the Kaiyi E5 The sedan features a modern and aggressive design language, highlighted by: Bold front fascia LED front and rear lighting Fog lamps Redesigned bumpers Distinctive air intakes The overall styling aims to give the car a more premium and sporty road presence within the compact sedan segment. Kaiyi E5 Production Begins Ahead of Egypt Launch The first production batch of the Kaiyi E5 has reportedly been prepared according to the requirements of the Egyptian market. The car is expected to compete in the affordable and mid-range sedan segment, offering: Competitive pricing Practical fuel efficiency Good reliability Suitable safety features The upcoming model is also expected to target buyers looking for a modern sedan with strong value-for-money positioning in Egypt
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